Evenduality partnered with a passionate local skincare brand to help bring their identity to life — visually and emotionally. The focus: clean packaging, cohesive product photography, and illustration that reflects the care behind every formula.
Services
packaging, product photography and illustration
Description
Mayo Beauty & Skincare came to us with a clear mission — to make people feel confident in their skin, without overwhelming them with noise. Their product line was refined, minimalist, and deeply intentional, but their branding and packaging hadn’t yet caught up to that clarity. Our task was to translate their values — purity, confidence, and quiet care — into visuals that customers could trust from the very first glance.
We developed a crisp, elevated label system rooted in whitespace and subtle typography — avoiding the cluttered feel of typical cosmetic branding. Every decision, from the label placement to the drop shadow in photography, was made with restraint and precision. The product photography followed suit: soft textures, natural light, and gentle compositions that allowed the product — and its story — to breathe.
Evenduality helped bring our brand to life in a way that felt completely true to us. Every detail — from the packaging to the photos — felt intentional, elegant, and deeply aligned with our values.
Jane Doe
Founder @ Mayo Beauty
This wasn’t just about pretty packaging — it was about honoring how the founder hand-mixes formulas in small batches, using ingredients she believes in. So our visual language needed to echo that intimacy: human hands, soft surfaces, and a feeling of care in every frame.
What followed was a seamless collaboration. We shared moodboards over coffee, tweaked typefaces together on a shared screen, and walked through each image concept with the same love she puts into her products. It didn’t feel like an agency-and-client exchange — it felt like building something together.
Today, Mayo’s products live on shelves with a new level of pride. And her customers notice. They don’t just see a bottle — they see a brand that feels like it was made just for them.
